About Master of Communication Program

Introduction

The study program of Master in Communication Science BINUS UNIVERSITY was established in September 2017, to develop the scientific field of Communication and expertise to work as indicated in the curriculum of the study program Master in Communication with a focus on Strategic Marketing Communication and Strategic Digital Media with excellence, uniqueness, and characteristics to the Integrated Communication-based curriculum that is supported by ICT and infrastructure at BINUS UNIVERSITY. This specialization is focused on the ability to carry out marketing and media communication activities both conventionally and digitally, as well as the ability to analyze and predict existing problems to determine the company’s digital media and marketing communications strategy.

The Master of Communication curriculum is structured because of the needs of society and corporations, especially in dealing with the development of digital communication technology which refers to the Industrial Revolution 4.0. The Master of Communication curriculum is structured not only to meet the needs of society to be prepared in the face of global trends based on advanced technology, but the Master of Communication seeks to prepare graduates with adaptive abilities to every social and technological change by presenting guest lecturers with practitioners in the field of communication from within the country and abroad.

To improve adaptive abilities, the Master of Communication Studies Program divides courses into two streams, namely Strategic Marketing Communications and Strategic Media Convergence. The development of this streaming is based on the results of the Focus Group Discussion with industry, alumni, associations, academics, lecturers, and students. The curriculum compiled by the Master of Communication Studies Program enables its graduates to develop themselves in the field of marketing communications and digital media.

The curriculum compiled by the Master of Communication Studies Program enables its graduates to develop themselves in the field of marketing communications and digital media, enter certain industries or focus on academic pathways. Therefore, the Master of Communication Studies Program in its curriculum provides courses that are relevant to current conditions.

  1. To deal with the current business dynamics of marketing communication and digital media, graduates are prepared through learning in the following courses: Branding in Strategic Communication, Management of Business Communication, Media Relations Strategy, and Digital Media Literacy.
  2. To be able to anticipate the Industrial Revolution 4.0, E-commerce Strategy-based courses are prepared, so graduates are prepared through learning in the following courses: Cyber and Digital Marketing Communication Strategy, Digital Customer Behavior and Network Analysis, and Multiplatform Social Communication.
  3. To be able to design and implement strategies in integrated global relations while at the same time being able to face international business challenges that favour stakeholders, graduates are prepared through learning in the subjects: Public Relations and Global Marketing Communication.
  4. The ability to use media convergence means that graduates are equipped with learning materials in the following subjects: Digital Journalism Strategy, Management of Media Convergence, and Digital Media Literacy.

Vision and Mission

Vision

To become an Excellent, Professional, and World-Class Master of Communication Science Program based on information and communication technology to foster and empower society in building and serving the nation.

Mission

The mission of the Master of Communication Science is to contribute to the global community through the provision of world-class education by:

  1. Educating and developing students’ self-potential in theories and practices of the communication field;
  2. Preparing students to be leaders in the field of Communication with globally competitive expertise;
  3. Providing advanced knowledge in research of communication science to students to compete professionally in national and international scope;
  4. Producing human resources in professional services, fostering, and empowering society in the communication field.

Program Objective

The objectives of the program are:

  1. Providing advanced knowledge in communication science, specifically in Marketing Communication strategies which business and digital communication-oriented;
  2. Providing advanced knowledge, skills, and experience to be an innovative leader in the communication field with globally competitive expertise;
  3. Providing advanced knowledge and international research experience to students towards societal problems solution;
  4. Providing professional human resources to foster and empower the society in communication field.

Student Outcomes

After completing the study, graduates are:

  1. Able to develop communication theories (applied theory) through inter/multidisciplinary research in social life by utilizing the advancement of communication and information technology;
  2. Able to innovate in the research field of communication, including media (mass and online), social communication, business communication, marketing through advertisement, and areas related to the field of communication;
  3. Able to propose alternative solutions to social and business problems through a strategic marketing communication approach;
  4. Able to formulate alternative solutions to business and social problems through a communication approach of media convergence.

Prospective Career of the Graduates

Prospects for graduates of the Master of Communication Sciences Binus Graduate Program are expected to be able to: (a) Work in all institutions, both government and private because every government and private institution or institution requires personnel with expertise in the field of Communication Studies; and (b) Become an expert in the field of communication (Marketing Communication and Media Convergence), namely as a communication consulting service for private institutions, industry, government, and Non-Government Organizations (NGOs). With Graduate Profiles: Marketing Communication, Corporate Communication, Marketing Public Relations, Digital Marketer, Techno-Entrepreneur, Communication Practitioner, Communication Consultant, Researcher in Communication, Auditor in Communication, Expert and Specialist in Digital Media, Public Relations Consultant, Digital Media Journalist, Online Media Specialist, E-Government Specialist, and Lecturer.