PUBLIC RELATIONS OF TANGERANG CITY GOVERNMENT TO REALIZE THE CITY BRANDING THROUGH TANGERANG LIVE PROGRAM

Mahasiswi Magister Ilmu Komunikasi BINUS University sebagai pemakalah pada Konferensi Internasional “THE 2nd SOUTHEAST ASIA ACADEMIC FORUM ON SUSTAINABLE DEVELOPMENT (SEA-AFSID) 2018 di Yogyakarta”, dengan Judul:

PUBLIC RELATIONS OF TANGERANG CITY GOVERNMENT TO REALIZE THE CITY BRANDING THROUGH TANGERANG LIVE PROGRAM

By: Aghitsna Putri Subhiat

Public relations activities of Tangerang City Government to realize the city brand through Tangerang “LIVE” program. The research data were obtained through open interviews, non-participant observations, and internal documentation of Tangerang City Government. The results indicate that Tangerang City Government realized its city brand through such public relation activities as publications, events, news, community involvement, media identity, lobbying and negotiation, social responsibility. This is also as a public relations strategy by the Tangerang City Government in realizing the Tangerang City Brand.