LEPMIDA VERBAL COMMUNICATION STRATEGY IN ESTABLISHING COOPERATION WITH THE LOCAL GOVERNMENT

Mahasiswi Magister Ilmu Komunikasi BINUS University sebagai pemakalah pada Konferensi Internasional “THE 2nd SOUTHEAST ASIA ACADEMIC FORUM ON SUSTAINABLE DEVELOPMENT (SEA-AFSID) 2018 di Yogyakarta”, dengan Judul:

LEPMIDA VERBAL COMMUNICATION STRATEGY IN ESTABLISHING COOPERATION WITH THE LOCAL GOVERNMENT

By: Erica Septiana Anggelia

That LEPMIDA verbal communication is by using email blast, sms blast, faxmile, social media, follow up and face to face, mouth to mouth, and also by joining the exhibition held by the Government which is attended by some large regional representatives in Indonesia. LEPMIDA consider that verbal communication is more effective in order to achieve the goal. LEPMIDA also implement a strategy to establish a good relationship with the local government by means of maintaining communications. However, in the implementation of the communication strategy of verbal LEPMIDA there are obstacles that interfere with the process of its implementation, such as the database error and the difficulties in finding the right key person of each regional representatives.