COMMUNICATION: MEDIA GROUP STRATEGY TO CHANGE THE MINDSET OF MULTITASKING ABILITY IN THE ERA OF MEDIA CONVERGENCE (A Case study: Medcom.Id, Metro TV, Media Indonesia)

Mahasiswi Magister Ilmu Komunikasi BINUS University sebagai pemakalah pada Konferensi Internasional “THE 2nd SOUTHEAST ASIA ACADEMIC FORUM ON SUSTAINABLE DEVELOPMENT (SEA-AFSID) 2018 di Yogyakarta”, dengan Judul:

COMMUNICATION: MEDIA GROUP STRATEGY TO CHANGE THE MINDSET OF MULTITASKING ABILITY IN THE ERA OF MEDIA CONVERGENCE (A Case study: Medcom.Id, Metro TV, Media Indonesia)

By: Iman Indrati

The digital revolution gave birth to the growth of multitasking media into the demands of the multitasking journalist profession as a convergence journalist who worked on the delivery of multiskill information on the use of technology and writing news according to journalistic methods, including elements; speed, able to process news sharpness with accurate and correct event data accuracy. The purpose of this research is to find out; Media Group’s management strategy prepares and enhances the Media Group’s journalist competency to work in accordance with the convergence system and the way Media Group management overcomes the obstacles found when multimedia journalists implement a convergence system in the newsroom. This study uses descriptive qualitative research with case study methods. The results of the study revealed that the Media Group placed Medcom.Id as its leader. In an effort to improve journalist competence, Media Group has been training convergence journalists since 2017 through in-house training and external training. Convergence constraints in Media Group lies in the organizational structure and the way to change the mindset of journalists is to accept and adjust to new technology. This convergence system is supervised by the Editorial Board as an institution that spawned and supervised the editorial policy. Managerial implications, from the beginning of the recruitment of journalists, must be made an agreement as a multiplatform journalist, multiplatform producer, multi-management platform and need to be made a multilevel format rate.