ANALYSIS OF CLICK BAIT PHENOMENA IN INDONESIA ONLINE NEWS MEDIA: TRIBUNNEWS.COM WITH NEWS VALUE

Mahasiswi Magister Ilmu Komunikasi BINUS University sebagai pemakalah pada Konferensi Internasional “THE 2nd SOUTHEAST ASIA ACADEMIC FORUM ON SUSTAINABLE DEVELOPMENT (SEA-AFSID) 2018 di Yogyakarta”, dengan Judul:

ANALYSIS OF CLICK BAIT PHENOMENA IN INDONESIA ONLINE NEWS MEDIA:
TRIBUNNEWS.COM WITH NEWS VALUE

By: Elvia Devina

The purpose of this study is to find out how many news value elements are used in the article in the celebrity column that uses the click bait phenomenon in the tribunnews.com media. The research method used is descriptive quantitative content analysis. The data analysis of this study was conducted by analyzing the results of nine articles obtained by random sampling. The results achieved in this study indicate that the calculation found the highest news value element contained in article number one and article number four where the two articles use five elements of news value. The conclusion of this study is that tribunnews.com uses five news items of news values in writing each article.