MARKETING PUBLIC RELATIONS PROGRAM (MPR) FOR CREATING THE BRAND IMAGE OF PELNI JAKARTA HOSPITAL

Mahasiswi Magister Ilmu Komunikasi BINUS University sebagai pemakalah pada Konferensi Internasional “THE 2nd SOUTHEAST ASIA ACADEMIC FORUM ON SUSTAINABLE DEVELOPMENT (SEA-AFSID) 2018 di Yogyakarta”, dengan Judul:

MARKETING PUBLIC RELATIONS PROGRAM (MPR) FOR CREATING THE BRAND IMAGE OF PELNI JAKARTA HOSPITAL

By Tri Puspito Sari 

This study aims to determine the Marketing Public Relations program of PELNI Jakarta Hospital for creating the brand image of the hospital. The research approach used was descriptive qualitative. Research data were collected through direct observations and in-depth interviews with the Marketing Public Relations division of PELNI Jakarta Hospital. The results showed that the program carried out by Marketing Public Relations of PELNI Jakarta Hospital for creating the brand image was divided into various activities such as events, social media campaign, evaluation, customer relations, making visits to providers, providing contact information, sponsorship or filling out health talk shows and providing free health checks, promotions, and advertising. All of these programs are carried out continuously by Marketing Public Relations of PELNI Jakarta Hospital to create a brand image.